Book Publishing, Marketing And Sales Generation

The book publishing and marketing industry is all about increasing the public awareness for your book and ultimately increasing the sales. Publicity is the most important factor for generating sales and this is where various publisher services or book marketing companies can step in. The more people know about your book, the better the chances of selling it. Publicity is all about letting people know your book exists, so that they will buy it.

Here are some interesting statistics before we get deep into book publishing marketing. First of all, nowadays there are more than 800,000 books in print. The book publishing industry in the U.S. consists of some 82,000 firms. A very disturbing fact is that almost fifty percent of all Americans don't read book at all. The movie industry has really turned books into something old and not interesting for people. More than sixty percent of all trade titles actually lose money for their publishers. Americans are bombarded with 2,700 marketing messages every day. To make a person remember your advertisement, you must get your message in front of him at least 9 times.

Book publishing marketing has a lot of different methods to generate sales. One of these ways is through articles publishing. You as an author should write articles to help out with your book marketing efforts. The best marketing tool is an effective, high traffic web site. A website build around your book is a great idea as a lot of people might visit it and find information about it. By publishing articles on different subjects, you can put a link to your book's website in the last four lines of the article, which promoting websites give you to place your bio or self-promotion. In this bio box, you are allowed to put a link back to your website, or your Amazon.com book sales page.

Putting up a few reviews of your book is also a great book publishing marketing technique. Book reviews are editorial copy that is far less expensive and much more efficient than space advertising. For most nonfiction books, there are more than 500 appropriate magazines, newsletters and newspapers columns that can receive review packages. There are two kinds of book reviews- pre-publication and post-publication reviews.

Through direct mail advertising, you can get your message across to a specific potential buyer, which means you should be very selective in your choice of lists and you must customize the message in your cover letter for that person in the list. Public libraries have such lists.

Email book publishing marketing is another useful form, which is actually even better than direct mail. It's faster, cheaper, no printing involved.

On the web, you can find a good book publishing guide on the Internet for free. Book illustrators are responsible for making the illustrations in your book. You can find a list of book printers at www.aeonix.com.